• Feature ArticlesFeature Articles

    The African Pharmaceutical and Medical Industry: Growth Factors

    Africa is one of the fastest growing economies in emerging markets. This article discusses some important aspects of this growing economy and how the local governments, as well as pharmaceutical companies can benefit from each other.   Introduction to Emerging Market   In the last two decades, various multinational pharmaceutical companies have entered and established themselves in one or more of the emerging markets. The Brazilian, Chinese and Indian markets grew ...
  • Feature ArticlesFeature Articles

    Pharmaceutical Marketing via Social Media

    This article discusses the ongoing effort by the pharmaceutical industry to use social media as a marketing tool. It presents benefits and limitations of using this form of media and describes recent progress in public communication. Pharmaceutical marketing is the practice of promoting and selling medicines to patients through different media. The broad scope of this definition encompasses all means for the purpose of marketing and sales adopted by a company. A drug c...